Modern caslon font update#
The Frutiger font that you see today is actually an update on the classic typeface from Adrian Frutiger, it has been reworked by Akira Kobayashi – the Japanese designer behind Monotype – and you can find it on many well-known brands including Ericsson and RadioShack. The font family also comes in several styles ranging from the lightest to the boldest weight. Like Futura, its clean and simple shape makes this font flexible for use in business logo design. It’s this design clarity that makes it one of the best fonts for logos.Īs with most modern fonts, Frutiger adapts well to large and small screens. Initially intended for signs in airports, it is designed for maximum readability on any display. Otherwise, your logo design might end up looking like a cheap rip-off of any number of logos that have been around for half a century.įrutiger is another excellent sans-serif font. No surprise then that this font is very popular in modern logo branding.Īs such, you’re going to need to get creative with your logo design if you want to use it. It is another of the sans serifs and this style of font was used specifically for commercial design purposes.įutura and Akzidenz-Grotesk are an example of how early graphic designers made the switch to creating a typeface specifically for use on logo designs. Futura is part of a font family called Akzidenz-Grotesk. Still, there is something you might not know about Futura. Since each letter has a similar thickness, the font is easy to read on any screen. The diversity allows any business to take advantage of this versatile font.ĭue to its geometric letterform, Futura’s design looks simple, clean, and modern. Futura comes in a variety of styles, from light, bold and heavy to oblique and condensed. Who doesn’t recognize Futura? This font family has been used time and again by brands with famous logos like Best Buy, Calvin Klein, Domino’s Pizza and is a staple feature in any respectable top 10 list. The smoked design features an eroded effect, making it an excellent choice if you want to add a faded, vintage feel to your logo design. The font comes in three styles - barbecue, braised and smoked. If you decide to use this font for logos, however, don’t forget to test how the design looks on smaller displays. Though the font looks decorative, each letter is still readable. Meanwhile, the long, swirly tails add personality to the typeface. This cursive script font has a high-class look. High-end restaurants or special event services might consider using a script font like Steak for their branding. Steak falls under the family of script fonts and is perfect if you want your logo font design to seem fancy yet playful. Slab serif is great for those who want to make a stronger impression. Its bold form is what is referred to as a slab serif font. Other than the regular design, Baltica also comes in an extra-condensed bold weight. Tip 💁 – A brand looking for a classic but contemporary logo design could use this font. As a result, Baltica’s design looks traditional with a slightly modern edge. The thin and straight serifs set Baltica apart from other members of the serif font family. While a sans serif font does not ( we will see many of those later.) A serif font design that has simple and readable letters, the two important characteristics of a logo.īefore we go any further, it is important to know that serif fonts are ones where the letters have small lines coming off the edges as in the example above.
Modern caslon font professional#
That’s why it is impossible to judge professional fonts and minimalist fonts with a modern typeface against classic fonts and business fonts with a serif typeface.įirst, we have Baltica. The best logo fonts are the ones that speak to the brand identity of the company that the logo represents. There are simply so many logo fonts out there, almost as many as there are different types of business, and each one wants to say something different to its customers. It is impossible to pick just one font that is best for a brand logo. Is a sans serif font the most pleasing to the eye? 👀.Choosing the right logo font for your logo design ↔️.
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